9. Trade Fair Follow-up

A thorough follow-up creates competitive advantages.
Reinforce your visitors’ positive impressions of your meeting at the fair by a seamless processing of contact data and a quick feedback to him/her after the fair. In addition, you can use the feedback of all parties involved, the results of your success monitoring and any survey data of the organizer for future trade fairs.

thank you letter
Checklist trade fair follow-up
10. Success Monitoring

Your trade fair success is what counts.
Measure your success in order to be able to better plan and defend your budget in the future. A performance review also enables you to compare your trade fair participation over the years and compare it to appearances at other trade shows.

We will be happy to assist you in measuring your success.

Trade Fair Benefit Check of AUMA
Checklist success monitoring