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Maximum Results with our Your Key to Trade Fair Success

Trade fairs offer you a perfect platform for communicating with your target audience. Detailed planning of the exhibition appearance lays the foundation for your trade fair success. With the Your Key to Trade Fair Success inititative, MEPLAN helps you leverage the full potential of your trade fair participation and achieve maximum success.

In ten steps, we are giving you valuable practical tips for a successful trade fair participation on this page.
From preparation – through to implementation – and follow-up.

Before the trade fair

First, define your trade fair objectives, plan the budget and your stand concept, before you start with visitor marketing.

During the trade fair

Train your stand staff, thus ensuring both successful trade show dialogs and recording of full contact details and interview contents.

After the trade fair

Plan your follow-up and performance review already in the run-up to the trade fair. This enables you to respond quickly, professionally and individually after the show.

The following trade fairs have booked the initiative Your Key to Trade Fair Success and offer a free training programme for all registered exhibitors in addition to support with the 10 Steps:

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